GOAL: To create brand awareness in the targeted areas by creating more visibility through impressions, which will increase website traffic and drive in-store foot traffic. Our goal is to have a healthy Click Through Rate (above the National average of .08 CTR). The increased foot traffic will be tracked by the conversion zone. This programmatic strategy will complement current advertising campaigns.
Our strategies include Keyword Retargeting, GeoFencing Neighborhoods, Competitive Conquesting, Curated Audience, GeoTargeting, Site Retargeting, and Event Retargeting.
“I’ve been working with SMARTmarketing for a few years now, and I can honestly say they’ve added great value to my overall marketing goals. As a local business owner, I highly recommend anyone seeking effective marketing solutions to explore everything they have to offer.” – Joe Kijowski, Mr. Rooter of Youngstown
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“We do a lot of advertising throughout the year and our best return on our investment is clearly through SMARTmarketing, Co. When the booklets go out our phones ring off the hook. We are very satisfied and happy with our advertising through them.”
– Mike Vivo, M.P Vivo Heating & Air Conditioning
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