GOAL: To create brand awareness in the targeted areas by creating more visibility through impressions, which will increase website traffic and drive in-store foot traffic. Our goal is to have a healthy Click Through Rate (above the National average of .08 CTR). The increased foot traffic will be tracked by the conversion zone. This programmatic strategy will complement current advertising campaigns.
Our strategies include Keyword Retargeting, GeoFencing Neighborhoods, Competitive Conquesting, Curated Audience, GeoTargeting, Site Retargeting, and Event Retargeting.
Choose Your Goal:
Choose Your Targeting:
Active Daily Users on Facebook
Say Facebook is Their #1 Influence on Purchases
Visit at Least One Business Site Per Day